Spar AG is one of the largest grocery companies in Austria and uses a bicycle delivery service, Michl’s, as partner. This is a social and ecological delivery service but also a social project designed to help long-term unemployed people over 50 to return to work. In addition, the delivery service contributes to CO2 reductions in inner-city shopping traffic through the use of e-bikes.
The aim of the project was to raise the awareness of the delivery service in general and to the customer group senior citizens in particular by focusing on them in order to achieve Spar’s main goal of two deliveries per day and branch. For the core target group senior citizens, it should become clear that Michl’s is a sustainable delivery service, both in a social and ecological sense.
To achieve the project goal, extensive customer surveys were conducted. These served as the basis for the revision of an external flyer for customers and the creation of an internal flyer for Spar employees, to make the delivery service known in-house. Furthermore, a stamp card was designed, which should be introduced in 2017.
The dialogue with numerous stakeholders also resulted in a concept of ideas that enables Spar AG to gain a solid understanding of the current situation, possible further cooperation partners and feasible measures.
Students involved in the project:
Evgeniia Boiko (JKU Linz), Erandi Kanath Dharmapalage (TU), Christian Schubert (WU), Anke Wissing (University of Vienna)
Contact SPAR:
Franz Hölzl: Franz.HOeLZL@spar.at
