In Austria, there are still about 40.000 ha orchard meadow area which together correspond to approximately the area of Vienna. On this area, year after year, around 200 000 tons of apples remain lying unused.
We want to take up this enormeous potential with our project. We harvest these apples and make them into cider. This is how we use food, give the orchard meadows a sense again, and at the latest when you take a sip of the sec, tickling drink, you know: a good thing for the environment and a refreshment for me, that is worth it.
The orchard meadow is an important part of the ecosystem in Austria. Unfortunately, many of these meadows are destroyed because they are labor intensive and the overall sense in it is no longer seen. We oppose monocultures and want to strengthen biodiversity with regard to apple trees. By refining the apples to cider, we give the orchard meadow owners the opportunity to make use of the apples. This gives consumers an ecological / biological product that does not require any chemical additives. The purchase of this product supports the Austrian cultural area „orchard meadow“ and allows enjoying a moment and drink of relaxation.
In Austria there are currently several ciders whose basic substance is apples from Austria. However, these are from monocultures and thus do not focus on sustainability and biodiversity. It is important to us to raise awareness amongst customers who will be in the city, for the most part. Where does a product come from, how was it produced and how does my consumption behavior change nature? Can I influence this process positively? These are questions that we subtly want to pass on to our customers. When the insight comes that there actually is a difference in taste compared to similar products, this is „applied biodiversity“. Bringing nature back to the city, be it in a refined form.
Students involved in the project:
Andreas Brunauer (WU), Gabriel Gumhold (WU), Natascha Ickert (Vienna university)
Contact Eastcider:
Email: cider.provider@gmx.at
Facebook-page: https://www.facebook.com/eastcider/
